Founded by Ali Hewson and Bono in 2005.
Edun is a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same.
Edun is inspired by Africa.
Ali and Bono have a life long love for the continent. They want to encourage other fashion brands to trade with Africa, in order to help attract more volumes of trade to Sub-Saharan Africa.
In 2008, together with the Wildlife Conservation Society (WCS) and Invisible Children, Edun set up the Conservation Cotton Initiative Uganda (CCIU).
CCIU enables Edun to affect change at the start of the supply chain and Edun Live primarily uses CCIU cotton.
Edun wants to use its experience as an example to show the viability of trade with Africa and help to create long-term commercial and social development.