‘Jux’ is a German word for fun. According to JUX fashion should be fun, not just for the consumer and the designer but also for the tailors.
They’re our rockstars. So let’s be fair and have fun.
JUX is characterised by minimalistic designs. The pieces always have a little twist because designer Jitske, likes playing with bright colours and unexpected shapes!
JUX is eco-friendly. The collections are made from sustainable materials. They use fabrics like organic cotton, hemp and recycled coke bottles. JUX is always looking for sustainable innovations.
JUX strongly support good working conditions and specifically chose Nepal for its production, to create extra employment opportunities in one of the five poorest countries in the world. Jitske lives in Nepal’s capital Kathmandu to guarantee good quality and good working conditions.
Together with Clean & Unique and Fair Wear Foundation, Jitske makes sure that all suppliers meet fair trade standards.